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ugc

My

Browse various samples of my UGC work that showcase all the various styles of content I produce on the regular for awesome brands like yours!

view my work

Content

Gallery

unique visual storytelling

This type of content is highly engaging and increases watch time with creative visual and audio storytelling techniques that capture and convert the viewers attention.

The visual storytelling in this video is layered throughout with the use of advanced editing techniques that help to showcase both the product and service -- highlighting it's many uses and benefits.

This success of this campaign was in large part due to it's relatability. The script and visuals act out the inner monologue of their target audience and presents the solution offered through the app

This video uses unique visual storytelling to showcase the product in use. The vibe of the video uses a catchy audio and visuals that highlight the brands personality: playful, cheeky, flirty, comfy, etc.

problem / solution

This pain-point driven script strategy speaks directly to the viewer while integrating loads of visually engaging edits to keep the attention of the viewer for optimal conversions.

Using strategic script writing and video outlining, I speak directly this audience's unique problems allowing me to position this product/service naturally and authentically as the ideal solution.

This video uses unique visual storytelling and strategic scripting to proactively overcome target audiences objections -- showing the audience how easy it is to use and make money partnering this service.

Problem/Solution scripting

This type of content uses visual storytelling, but relies heavily on the use of a strategic video outline and script. This strategy highlights relatable problems and presents the product./service as the ideal solution.

tending / Niche Content

visual storytelling

This video uses quick cuts and only organic audio that enhances the natural/exaggerated sounds of the product to create an ASMR style video while also using it as a visual storytelling technique.

This video used an early trending (eventual viral) audio as well as the trending on screen text to specifically highlight benefits of the app that appeal primarily to a niche segment of this brand's target audience.

This type of video feels organic and sincere using the irresistible power of FOMO. This "You have to try this!" review-style content sticks with people and make them want to see what all the hype is about too!

Trending & Niche Content

This content types uses the virality of trends (video styles, trending sounds, etc) to create engaging and highly viewed content that feels the most natural and organic.

problem / solution

Browse various samples of my UGC work that showcase all the various styles of content I produce on the regular for awesome brands like yours!

view my work

Content

Gallery

unique visual storytelling

This type of content is highly engaging and increases watch time with creative visual and audio storytelling techniques that capture and convert the viewers attention.

The visual storytelling in this video is layered throughout with the use of advanced editing techniques that help to showcase both the product and service -- highlighting it's many uses and benefits.

Next Gallery

prev Gallery

unique visual storytelling

This type of content is highly engaging and increases watch time with creative visual and audio storytelling techniques that capture and convert the viewers attention.

This success of this campaign was in large part due to it's relatability. The script and visuals act out the inner monologue of their target audience and presents the solution offered through the app

Next Gallery

prev Gallery

unique visual storytelling

This type of content is highly engaging and increases watch time with creative visual and audio storytelling techniques that capture and convert the viewers attention.

This video uses unique visual storytelling to showcase the product in use. The vibe of the video uses a catchy audio and visuals that highlight the brands personality: playful, cheeky, flirty, comfy, etc.

Next Gallery

prev Gallery

This video uses unique visual storytelling and strategic scripting to proactively overcome target audiences objections -- showing the audience how easy it is to use and make money partnering this service.

Next Gallery

prev Gallery

Problem/Solution
scripting

This type of content uses visual storytelling, but relies heavily on the use of a strategic video outline and script. This strategy highlights relatable problems and presents the product./service as the ideal solution.

Problem/Solution
scripting

This type of content uses visual storytelling, but relies heavily on the use of a strategic video outline and script. This strategy highlights relatable problems and presents the product./service as the ideal solution.

Using strategic script writing and video outlining, I speak directly this audience's unique problems allowing me to position this product/service naturally and authentically as the ideal solution.

Next Gallery

prev Gallery

Problem/Solution
scripting

This type of content uses visual storytelling, but relies heavily on the use of a strategic video outline and script. This strategy highlights relatable problems and presents the product./service as the ideal solution.

This pain-point driven script strategy speaks directly to the viewer while integrating loads of visually engaging edits to keep the attention of the viewer for optimal conversions.

Next Gallery

prev Gallery

Trending & Niche
Content

This content types uses the virality of trends (video styles, trending sounds, etc) to create engaging and highly viewed content that feels the most natural and organic.

This video uses quick cuts and only organic audio that enhances the natural/exaggerated sounds of the product to create an ASMR style video while also using it as a visual storytelling technique.

Next Gallery

prev Gallery

Trending & Niche
Content

This content types uses the virality of trends (video styles, trending sounds, etc) to create engaging and highly viewed content that feels the most natural and organic.

This video used an early trending (eventual viral) audio as well as the trending on screen text to specifically highlight benefits of the app that appeal primarily to a niche segment of this brand's target audience.

Next Gallery

prev Gallery

Trending & Niche
Content

This content types uses the virality of trends (video styles, trending sounds, etc) to create engaging and highly viewed content that feels the most natural and organic.

This type of video feels organic and sincere using the irresistible power of FOMO. This "You have to try this!" review-style content sticks with people and make them want to see what all the hype is about too!

Next Gallery

prev Gallery

30+ Mil

8+

years of experience

UGC
Projects

cumulative
views

0

my Creative Process

Partnership: Monthly for 18+months
Project Goal: Conversion (Download App)
Project: 1-2 Videos per w/5 Hook variations along with testing new visual hooks.

project details

For us apps

download rate

hook rate

29.33%

14.8%

conversion rate

avg. watch time

5 sec

46%

Partnership: Monthly for 18+months
Project Goal: Conversion (Download App)
Project: 1-2 Videos per w/5 Hook variations along with testing new visual hooks.

project details

For us apps

Creative Process

We focus on educating the viewer on how the app works and the unique benefits it has that can help them achieve their desired outcome.

One of the videos we did has been going viral over the last 9 months which has resulted in brand wanting to renew the rights to the video because it is continually bringing in new downloads.

We also focus on integrating more eye-catching visuals to the hooks that involve things like sticky notes. These perform really well.

We try to incorporate both of these in all of our videos, even if it’s
just for 1 hook variation because we have discovered what's working
for them.

Motion

my Creative Process

top 25%

project details

500k+

video views

click-thru rate

Partnership: Monthly (6+months)
Project Goal: Conversion (Download App & Increase Paid Subscriptions)
Project: 5 Videos per month

"Sydney is fantastic! She has the creativity, the understanding of marketing and human psychology that converting ads need, always delivers on time and just a delight to do business with!"

- Motion

Motion

Partnership: Monthly (6+months)
Project Goal: Conversion (Download App & Increase Paid Subscriptions)
Project: 5 Videos per month

project details

Creative Process

Research new and engaging techniques in the UGC space to bring creative ideas to the table when brainstorming new video ideas that stand out and capture the attention of their various ideal customer avatars.

For this brand I bring the most out of pocket, fun ideas so that we are always trying something new because they run so many ads and we are constantly battling ad exhaustion within their market.

Because of this we have discovered what new customer avatars and have been able to create engaging ads that specifically target (and speak to them) directly -- increasing overall downloads and paid subscriptions.

my Creative Process

3x

project details

views per video

20+

21.6k

videos

Pears Soap

project details

Partnership: Monthly (5+months)
Project Goal: Awareness and Community Building
Project: 4 Videos and 2 Photos per month

Creative Process

This project was all about creating content that felt organic to the feed, naturally engaging, eye catching, and helped the brand grow their community.

As a result, we focused on finding new, subtle ways to introduce the products while still making sure visuals and text/scripts were both engaging and interesting to keep the viewers attention.

We got creative with visuals as well as highlighting it's many uses and benefits in a unique way to help this brand stand out in the saturated beauty market -- as well as positioning them as "relatable luxury".